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Customer Needs Analysis
The process of analyzing customer needs to inform strategic decisions.
Implications
The process of identifying and understanding the specific needs and requirements of customers, often used to inform product development, marketing strategies, and customer service improvements.
Example
Example: A software company conducts customer needs analysis to identify the most requested features by its users, prioritizing these in the next product update.
Related Terms
Different from market research, which may focus on broader industry trends, customer needs analysis is specifically focused on understanding the needs of a particular customer base.
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