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Customer Motivation
Understanding the underlying reasons behind customer behaviors and choices.
Implications
The underlying reasons or drivers that influence a customer�s decision to purchase, engage with, or remain loyal to a brand, often studied to tailor marketing messages and product offerings.
Example
Example: A car manufacturer studies customer motivation to understand that safety and fuel efficiency are key factors driving purchases in its target market, leading to a focus on these features in marketing campaigns.
Related Terms
Different from customer needs, which are more basic requirements, motivation digs deeper into the emotional and psychological factors that drive behavior.
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