top of page
Customer Migration Analysis
The study of how customers move between different segments or behaviors over time, informing targeted resource allocation.
Implications
The study of how customers move from one segment to another within a company�s customer base, such as from low-value to high-value segments, often used to optimize marketing and retention strategies.
Example
Example: A subscription service conducts customer migration analysis to understand why some users upgrade to premium plans while others cancel, leading to targeted retention efforts for at-risk customers.
Related Terms
Different from customer segmentation, which categorizes customers at a single point in time, migration analysis tracks movement between segments over time.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page