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Customer Lifetime Value (CLV)
The total revenue a company can expect from a single customer account over the entire duration of the relationship, often used to guide marketing and retention strategies.
Implications
Same as Customer Lifetime Value (CLTV), it represents the total revenue a company can expect from a customer over their entire relationship.
Example
Example: A mobile phone carrier calculates CLV to justify investment in customer loyalty programs, ensuring long-term profitability from its subscriber base.
Related Terms
Same as above.
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