Customer Feedback System
A process for gathering and analyzing feedback from internal customers to gauge satisfaction and identify areas for improvement.
Implications
A structured process for collecting, analyzing, and acting on customer feedback, often used to improve products, services, and overall customer satisfaction, essential for continuous improvement and customer-centricity.
Example
Example: An airline uses a customer feedback system that includes post-flight surveys, real-time feedback through mobile apps, and a dedicated customer service line to gather insights and address issues quickly.
Related Terms
Different from customer satisfaction surveys, which are typically one-off or periodic, a feedback system is ongoing and integrated into the business processes to continuously gather and act on customer input.
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