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Customer Engagement Models
Frameworks for interacting with customers at different stages of the sales process to build relationships and drive conversions.
Implications
The frameworks and strategies used to engage customers at different stages of their relationship with a brand, often involving personalized communication, loyalty programs, and interactive experiences.
Example
Example: An online retailer develops customer engagement models that include a welcome series for new customers, re-engagement campaigns for inactive users, and loyalty rewards for frequent shoppers.
Related Terms
Different from customer service models, which focus on addressing customer issues, engagement models are about proactively fostering interaction and building long-term relationships.
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