Customer Engagement Lifecycle
The stages a customer goes through in their relationship with a brand, from awareness to loyalty, each stage requiring different marketing tactics.
Implications
The stages of interaction between a customer and a brand, from initial awareness and acquisition through to ongoing engagement, loyalty, and advocacy, often managed to maximize customer lifetime value.
Example
Example: A subscription service manages the customer engagement lifecycle by nurturing leads through targeted content, encouraging sign-ups with special offers, and maintaining engagement through personalized communication.
Related Terms
Different from the customer journey, which focuses on the steps to a purchase, the engagement lifecycle encompasses the entire relationship, from acquisition through to retention and advocacy.
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