top of page
Customer Decision Journey
The process a customer goes through when deciding to purchase a product or service, from awareness to purchase.
Implications
The series of steps a customer goes through from initial awareness to making a purchase and beyond, including post-purchase behavior, often used to map and optimize the customer experience at each stage.
Example
Example: A luxury car brand maps the customer decision journey to understand the key touchpoints, such as online research, showroom visits, and test drives, optimizing each stage to improve conversion rates.
Related Terms
Different from the sales funnel, which focuses on the company's perspective, the customer decision journey maps the experience from the customer's point of view.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page