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Customer Creation
The final step in the PTO process where a new customer is set up in the ERP system, enabling order generation.
Implications
The process of generating new customers through targeted marketing, product development, and sales strategies, often involving identifying and meeting the needs of specific customer segments.
Example
Example: A startup in the health tech industry focuses on customer creation by launching targeted digital campaigns that educate potential users about the benefits of its wearable health devices, driving awareness and adoption.
Related Terms
Different from customer acquisition, which focuses on bringing in customers, customer creation involves the broader process of identifying, reaching, and converting new customer segments.
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