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Customer Conversation
Interactions between sales representatives and customers, designed to be impactful and tailored to specific customer needs.
Implications
The ongoing dialogue between a brand and its customers, often facilitated through social media, customer service, and other communication channels, crucial for building relationships and understanding customer needs.
Example
Example: A clothing brand engages in customer conversation by responding to social media comments, soliciting feedback on new designs, and addressing customer concerns promptly, fostering a sense of community and loyalty.
Related Terms
Different from traditional customer service, which is often reactive, customer conversation is continuous and proactive, focusing on ongoing engagement and relationship building.
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