Customer-Centric Selling
A sales approach focused on understanding and meeting the specific needs and preferences of the customer, rather than just pushing products.
Implications
A sales approach that focuses on understanding and meeting the specific needs and preferences of the customer, often involving consultative selling techniques and personalized solutions to build stronger relationships and drive higher satisfaction.
Example
Example: A B2B sales team practices customer-centric selling by taking the time to understand each client's unique challenges and tailoring solutions that directly address their needs, leading to higher conversion rates and long-term partnerships.
Related Terms
Different from product-centric selling, which focuses on pushing products regardless of customer needs, customer-centric selling is all about aligning the sales process with the customer's specific requirements and goals.
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