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Customer Behavior Insights
Understanding the reasons behind customer actions, such as why they purchase a product or prefer a certain brand.
Implications
The understanding gained from analyzing customer behavior, preferences, and interactions, often used to tailor marketing strategies, improve customer experience, and drive business growth.
Example
Example: An e-commerce company uses customer behavior insights to discover that shoppers are more likely to make a purchase after reading customer reviews, leading to a redesign of the product pages to highlight reviews more prominently.
Related Terms
Different from market research, which might focus on broader trends, customer behavior insights are specific, actionable understandings derived from direct customer interactions and data.
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