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Customer Behavior Change Drivers
Factors that motivate customers to alter their behavior, such as adopting a new product or brand.
Implications
The factors that influence changes in customer behavior, such as shifts in preferences, new technologies, economic conditions, or social trends, often analyzed to inform marketing strategies and product development.
Example
Example: A streaming service identifies customer behavior change drivers like the growing preference for on-demand content and the rise of mobile viewing, leading to a shift in its content distribution strategy.
Related Terms
Different from consumer insights, which provide a snapshot of current behaviors, behavior change drivers focus on understanding and anticipating shifts in customer behavior over time.
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