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Customer Advocacy Programs
Initiatives designed to turn satisfied customers into brand advocates who actively promote the product or service to others.
Implications
Initiatives designed to encourage and empower satisfied customers to promote a brand to others, often through referrals, testimonials, and user-generated content, helping to build trust and attract new customers.
Example
Example: A tech company launches a customer advocacy program where satisfied users are rewarded for writing reviews, sharing testimonials, and referring friends to the brand.
Related Terms
Different from loyalty programs, which focus on rewarding repeat purchases, advocacy programs specifically encourage customers to actively promote the brand to others.
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