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Customer Adoption Pathways
The typical journey that customers follow from first learning about the product to becoming regular users.
Implications
The routes that customers take from initial awareness to full adoption of a product or service, often mapped to understand and optimize the customer journey, reduce friction, and increase conversion rates.
Example
Example: A software company analyzes customer adoption pathways to identify where users drop off during the trial phase, leading to improvements in user experience and onboarding processes.
Related Terms
Different from the sales funnel, which focuses on the progression of leads, adoption pathways map the steps customers take after acquisition to fully embrace a product or service.
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