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Customer Activation Strategy
A plan to engage and motivate customers to take specific actions that align with the company's business objectives.
Implications
The specific plan developed to increase customer engagement and activity after the initial acquisition, often involving targeted communications, incentives, and personalized experiences to drive usage and retention.
Example
Example: A subscription box service develops a customer activation strategy that includes personalized welcome emails, discount offers for first-time buyers, and interactive product tutorials to encourage ongoing engagement.
Related Terms
Different from general marketing strategy, a customer activation strategy specifically targets the period right after acquisition to ensure customers become active and engaged.
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