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Customer Activation Strategies
Specific tactics aimed at engaging customers and prompting them to take action, such as making a purchase or recommending the product to others.
Implications
The tactics and approaches used to encourage new customers to take specific actions that lead to deeper engagement with a brand, often focusing on onboarding, education, and incentives to drive initial usage and loyalty.
Example
Example: A financial app implements customer activation strategies by offering tutorials, onboarding incentives, and personalized tips to encourage new users to start managing their finances through the platform.
Related Terms
Different from acquisition strategies, which focus on bringing in new customers, activation strategies are about getting those customers to actively engage with the brand.
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