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Customer Activation Rate
The percentage of targeted customers who engage with a marketing lever and take the desired action.
Implications
The percentage of customers who take a specific desired action after engaging with a brand, such as making a purchase, signing up for a service, or completing a profile, often used to measure the effectiveness of onboarding and engagement strategies.
Example
Example: An online platform measures its customer activation rate by tracking how many new users complete their profiles and start using the service within the first week of signing up.
Related Terms
Different from conversion rate, which measures the percentage of visitors who become customers, customer activation rate focuses on the engagement and activity of already acquired customers.
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