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Customer Acquisition Cost (CAC) Management
Strategies for minimizing the cost of acquiring new customers during the launch phase.
Implications
The strategies and practices used to optimize and reduce the cost of acquiring new customers, often involving the refinement of marketing campaigns, sales processes, and customer targeting to improve efficiency and ROI.
Example
Example: A retail company improves its CAC management by analyzing the performance of different marketing channels and reallocating budget to those with the highest conversion rates and lowest costs.
Related Terms
Different from general cost management, which might focus on overall expenses, CAC management specifically targets the costs associated with gaining new customers.
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