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Custom Research Design
The development of tailored research methodologies that address specific business questions or strategic needs.
Implications
The process of creating a tailored research methodology to address specific business questions or challenges, often involving bespoke data collection and analysis techniques to ensure relevance and accuracy.
Example
Example: A luxury car brand commissions a custom research design to understand the purchasing behavior of high-net-worth individuals, using in-depth interviews and lifestyle surveys to gather insights.
Related Terms
Different from off-the-shelf research solutions, custom research design is specifically tailored to the unique needs and goals of the client or project.
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