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Current State Assessment

An evaluation of a company�s existing sales capabilities and practices.

Implications

An evaluation of the existing processes, systems, and performance within an organization, often used as a baseline for planning improvements, strategic initiatives, or organizational change.

Example

Example: A company conducts a current state assessment of its IT infrastructure to identify inefficiencies and areas for improvement before implementing a new enterprise resource planning (ERP) system.

Related Terms

Different from a gap analysis, which compares current performance to desired future outcomes, a current state assessment focuses on understanding the present situation in detail.

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COUNTRIES COVERED

Japan

South Korea

China

Taiwan

Vietnam

Thailand

Indonesia

Malaysia

Singapore

Australia

Philippines

Cambodia

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