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Current Account Planning Barriers
Challenges that hinder the effectiveness of account planning, such as limited time, lack of collaboration, and insufficient tools or processes.
Implications
The challenges and obstacles that hinder effective planning and management of customer accounts, such as misalignment between sales and marketing, lack of customer insights, or inadequate tools and processes.
Example
Example: A B2B company identifies current account planning barriers such as poor communication between sales and marketing teams, leading to missed opportunities and inconsistent messaging to clients.
Related Terms
Different from general sales challenges, these barriers specifically relate to the planning and management of customer accounts and how they affect long-term relationship building.
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