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Cultural Sensitivity in Research
Ensuring that market research methodologies and insights are appropriately adapted to different cultural contexts, especially in global studies.
Implications
The practice of recognizing and respecting the cultural differences of participants in research, ensuring that methodologies, interactions, and interpretations are appropriate and respectful, essential for valid and ethical research outcomes.
Example
Example: A healthcare company conducting global research ensures cultural sensitivity by adapting its survey language and questions to align with the cultural norms of different countries.
Related Terms
Different from general ethical considerations, cultural sensitivity specifically addresses the need to respect and accommodate cultural differences in research practices.
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