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Cultural Diplomacy through Branding
The use of national brands to enhance a country's soft power and improve international relations, often through cultural exports like films, fashion, or technology.
Implications
The use of branding to promote cultural understanding and influence international perceptions, often by highlighting a country�s cultural strengths and values through its brands.
Example
Example: Japan uses cultural diplomacy through branding by promoting its traditional craftsmanship and modern technology through brands like Toyota and Sony, enhancing its global image.
Related Terms
Different from traditional diplomacy, which involves governmental actions, cultural diplomacy through branding leverages corporate and product brands to shape international perceptions.
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