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Cross-Selling
A marketing strategy that involves selling additional products or services to existing customers.
Implications
A sales technique where a seller encourages a customer to purchase additional related or complementary products, often used to increase the average transaction value and enhance customer satisfaction.
Example
Example: An online retailer uses cross-selling by suggesting related items, like cases and screen protectors, when a customer is purchasing a new smartphone.
Related Terms
Different from upselling, which encourages customers to buy a higher-end product, cross-selling focuses on additional, complementary products.
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