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Cross-Media Optimization
The process of balancing and optimizing the use of different media channels to achieve the best overall performance across the marketing mix.
Implications
The process of optimizing marketing efforts across different media channels to achieve the best overall results, often involving the allocation of resources based on performance metrics and audience reach.
Example
Example: A global brand uses cross-media optimization to allocate its advertising budget between TV, digital, and print media, ensuring the most effective reach and frequency across all platforms.
Related Terms
Different from single-media optimization, which focuses on one channel, cross-media optimization looks at how different media work together to maximize overall impact.
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