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Cross-Channel Marketing
Marketing strategies that span multiple channels, ensuring consistent messaging and maximizing reach during the launch.
Implications
A strategy that involves engaging customers across multiple marketing channels, ensuring a consistent and integrated experience, often used to increase reach, engagement, and conversions.
Example
Example: A fashion brand implements cross-channel marketing by coordinating its email, social media, and in-store promotions to provide a seamless shopping experience across all touchpoints.
Related Terms
Different from multichannel marketing, which may involve using multiple channels independently, cross-channel marketing emphasizes a cohesive and integrated approach across all channels.
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