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Critical Mass
The level of capability-building efforts needed to make new behaviors and practices sustainable within an organization.
Implications
The point at which a product, service, or idea gains sufficient momentum and adoption to become self-sustaining, often used in business and technology to describe the stage where network effects or market dominance ensure continued growth.
Example
Example: A social media platform reaches critical mass when it attracts enough users to create a vibrant community, making it difficult for competitors to lure users away.
Related Terms
Different from market entry, which is the initial phase of launching a product or service, critical mass represents the stage where the product or service becomes widely adopted and self-sustaining.
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