Critical Discourse Analysis (CDA)
A qualitative approach that investigates how discourse (spoken or written language) relates to social power structures, often used in media and communication studies.
Implications
A method used to analyze the ways in which language is used in texts and spoken communication to understand the power dynamics, ideologies, and social structures that shape and are shaped by discourse, often used in media studies, sociology, and political analysis.
Example
Example: A researcher uses Critical Discourse Analysis to examine how news media coverage of immigration shapes public perception and policy discussions, identifying underlying biases and power relations.
Related Terms
Different from simple content analysis, which might focus on the frequency of words or phrases, CDA delves deeper into the social and ideological implications of language use.
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