Crisis Marketing Strategies
Tactics employed by FMCG companies to maintain or boost sales during times of crisis, such as economic downturns or supply chain disruptions.
Implications
The tactics and approaches used by a company to manage and adapt its marketing efforts during a crisis, such as an economic downturn, natural disaster, or reputational crisis, aimed at maintaining customer trust and business continuity.
Example
Example: A travel company implements crisis marketing strategies during the COVID-19 pandemic by offering flexible booking policies, emphasizing health and safety measures, and shifting focus to local travel.
Related Terms
Different from standard marketing strategies, which are designed for stable conditions, crisis marketing strategies are specifically tailored to navigate and mitigate the impact of crises.
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