top of page
Corporate Strategy
Defines how a corporation will create value on an ongoing basis for its primary stakeholders.
Implications
The overall plan and direction set by a company�s leadership to achieve long-term goals, including decisions about market positioning, business growth, competitive advantage, and resource allocation.
Example
Example: A global retail chain develops a corporate strategy focused on expanding its e-commerce presence, reducing costs through supply chain optimization, and enhancing customer experience.
Related Terms
Different from business unit strategy, which focuses on specific areas within the company, corporate strategy encompasses the entire organization�s vision and objectives.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page