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Corporate Competitiveness Strategy
Strategies focused on enhancing the corporation's ability to compete, including market positioning, balance of power, and stakeholder management.
Implications
The plan and actions a company takes to enhance its competitive position in the market, including investments in technology, innovation, marketing, and talent development, critical for long-term success.
Example
Example: A global electronics company develops a corporate competitiveness strategy that includes expanding into emerging markets, investing in R&D, and enhancing customer service.
Related Terms
Different from business unit strategy, which focuses on specific divisions, corporate competitiveness strategy encompasses the entire organization�s approach to staying competitive.
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