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Corporate brand
A Brand covering not a particular product or product range but on the organization itself; the objective of corporate advertising may be patronage, image or issue.
Implications
The overall image, identity, and reputation of a company as a whole, as opposed to individual product brands, often encompassing the company�s values, culture, and public perception.
Example
Example: Apple�s corporate brand is associated with innovation, quality, and design excellence, which enhances the appeal of all its products.
Related Terms
Different from product branding, which focuses on individual products, corporate branding is about the overarching identity and reputation of the entire company.
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