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Core Competency Analysis
Identifying the key capabilities that allow competitors to achieve and sustain competitive advantages in the market.
Implications
The process of identifying and evaluating a company's unique strengths and capabilities that provide a competitive advantage, often used to focus strategic efforts on areas where the company excels.
Example
Example: A tech company conducts core competency analysis to determine that its strength in software development is a key competitive advantage, leading it to focus on expanding its software offerings.
Related Terms
Different from SWOT analysis, which covers all aspects of strengths and weaknesses, core competency analysis specifically targets the unique capabilities that distinguish a company from competitors.
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