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Continuous Refinement
The ongoing process of updating and improving the marketing mix and resource allocation based on data collected after launch.
Implications
The ongoing process of making small, iterative adjustments to a product, service, or process based on feedback and performance data, aimed at optimizing outcomes and maintaining relevance.
Example
Example: A software company engages in continuous refinement of its app by releasing frequent updates based on user feedback and performance analytics, ensuring it meets evolving customer needs.
Related Terms
Different from continuous improvement, which can apply to broader processes, continuous refinement often focuses on specific products or features.
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