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Continuous Improvement Framework
A structured approach to consistently enhancing the market research function through iterative assessments and refinements.
Implications
A structured approach or model used to guide continuous improvement efforts within an organization, often involving tools like PDCA (Plan-Do-Check-Act), Six Sigma, or Kaizen.
Example
Example: A logistics company adopts a continuous improvement framework based on the PDCA cycle, using it to regularly assess and enhance its delivery processes.
Related Terms
Different from ad-hoc improvement efforts, a framework provides a consistent methodology and set of tools for driving continuous improvement.
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