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Contextual Inquiry
A research method where participants are observed and questioned in their natural environment to gain a deep understanding of how they interact with products or services.
Implications
A research method used in contextual design, where researchers observe and interview users in their natural environment to gain insights into their behaviors, needs, and challenges.
Example
Example: A design team conducts contextual inquiry by shadowing healthcare workers in hospitals to understand how they use medical software, leading to more intuitive and efficient designs.
Related Terms
Different from focus groups, which gather user opinions in a controlled setting, contextual inquiry involves real-world observation to gain deeper insights.
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