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Content Personalization
Tailoring marketing content to individual customer preferences and behaviors, enhancing the relevance and effectiveness of marketing efforts.
Implications
The practice of tailoring content to individual users based on their preferences, behavior, and demographics, often used in digital marketing to improve engagement and conversion rates.
Example
Example: An e-commerce site uses content personalization to display product recommendations based on a user�s previous browsing and purchase history, increasing the likelihood of a sale.
Related Terms
Different from mass marketing, which delivers the same content to all users, personalization adapts content to meet the specific needs and interests of each user.
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