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Consumer Value Data
Information on how competitors deliver value to consumers, often measured through brand strength, customer loyalty, and product differentiation.
Implications
Information that captures the perceived value of a product or service to the consumer, often used to inform pricing strategies, product development, and marketing communications.
Example
Example: A subscription service gathers consumer value data to understand which features customers value most, allowing them to adjust pricing tiers and service offerings accordingly.
Related Terms
Different from customer satisfaction data, which measures how happy customers are, consumer value data focuses on what aspects of a product or service consumers find most valuable.
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