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Consumer Pull Strategies
Marketing tactics designed to create demand at the consumer level, encouraging customers to actively seek out products in retail channels.
Implications
Marketing approaches that aim to create demand for a product by encouraging consumers to actively seek it out, often through advertising, brand building, and promotions, leading retailers to stock the product in response.
Example
Example: A smartphone brand uses a consumer pull strategy by launching a high-profile ad campaign, generating buzz and demand that leads retailers to increase their orders.
Related Terms
Different from push strategies, which involve promoting products directly to retailers or distributors, pull strategies focus on creating consumer demand that drives the supply chain.
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