top of page
Consumer Promotions
Techniques designed to attract the ultimate consumer or end user to a specific product.
Implications
Marketing tactics designed to stimulate immediate consumer purchases, often through discounts, coupons, contests, or special offers, typically used to boost short-term sales.
Example
Example: A grocery store runs a consumer promotion offering buy-one-get-one-free deals on popular snack items to increase sales during the back-to-school season.
Related Terms
Different from long-term brand building, consumer promotions are short-term tactics aimed at generating immediate sales spikes.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page