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Consumer-Packaged Innovation
The development of new packaging solutions that enhance convenience, sustainability, and brand appeal, often driving product differentiation.
Implications
The development of new products or packaging solutions in the consumer goods sector, often focused on enhancing convenience, sustainability, or brand differentiation.
Example
Example: A beverage company introduces consumer-packaged innovation by launching drinks in biodegradable bottles, appealing to environmentally conscious consumers.
Related Terms
Different from product innovation, which focuses on the product itself, this term emphasizes innovation in packaging that enhances the product�s appeal or usability.
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