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Consumer Engagement Strategies
The methods used to create meaningful interactions with consumers across different channels, aiming to build brand loyalty and encourage repeat purchases.
Implications
Techniques and approaches used to create meaningful interactions with consumers, fostering loyalty, brand advocacy, and long-term relationships, often through personalized communication, social media, and experiential marketing.
Example
Example: A cosmetics brand uses consumer engagement strategies by offering personalized skincare advice through a mobile app, encouraging ongoing interaction and product use.
Related Terms
Different from customer acquisition strategies, which focus on attracting new customers, engagement strategies are about maintaining and deepening relationships with existing customers.
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