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Consumer Co-Creation
Involving consumers in the development of new products or marketing campaigns, leveraging their feedback and creativity to create more relevant offerings.
Implications
A process where consumers are actively involved in the creation or development of a product or service, often through feedback, idea generation, or customization, leading to higher engagement and satisfaction.
Example
Example: A footwear brand engages in consumer co-creation by allowing customers to design their own shoes online, choosing colors, materials, and patterns, which are then manufactured to order.
Related Terms
Different from traditional product development, where companies develop products independently, co-creation involves direct consumer participation in the design process.
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