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Consumer Activation Strategy
Actions designed to engage customers based on insights from customer portraits.
Implications
A marketing approach designed to engage consumers directly and encourage them to take specific actions, such as making a purchase, signing up for a service, or participating in a promotion.
Example
Example: A beverage company launches a consumer activation strategy by hosting in-store tasting events and offering discounts to drive immediate purchases of a new product.
Related Terms
Different from brand awareness campaigns, which focus on increasing visibility, activation strategies are more direct, aiming to prompt immediate consumer actions.
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