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Consideration Set
The handful of brands that receives serious consideration for purchase.
Implications
The group of brands or products a consumer seriously considers when making a purchase decision, often influenced by marketing, brand loyalty, and personal preferences.
Example
Example: When choosing a new smartphone, a consumer�s consideration set includes brands like Apple, Samsung, and Google, based on their previous experience and marketing exposure.
Related Terms
Different from the total market set, which includes all available options, the consideration set is limited to those products or brands actively being considered for purchase.
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