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Concept Testing
A method of evaluating consumer responses to a new product idea or concept before it is introduced to the market.
Implications
The process of evaluating a new product or idea with a target audience before it is launched, often through surveys, focus groups, or prototype testing, to gather feedback and refine the concept.
Example
Example: A beverage company conducts concept testing for a new flavor by presenting it to a sample group of consumers and gathering their opinions on taste, packaging, and purchase intent.
Related Terms
Different from product testing, which often involves a finished product, concept testing is done earlier in the development process to refine the idea before full-scale production.
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