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Competitor Signals
Indicators that provide insights into competitors' strategies and actions, including pricing, marketing activities, changes in brand equity, distribution strategies, and organizational changes.
Implications
Indicators or actions taken by competitors that suggest changes in their strategy, such as new product launches, marketing campaigns, or shifts in pricing, used to anticipate market movements.
Example
Example: A fashion brand monitors competitor signals like sudden price cuts or increased social media activity, indicating a possible upcoming product launch.
Related Terms
Different from market signals, which can include broader economic indicators, competitor signals are specific to actions taken by rival companies.
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