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Competitor Profiling
The creation of detailed profiles for key competitors, including their strategies, strengths, weaknesses, opportunities, and threats (SWOT analysis).
Implications
The process of gathering detailed information about competitors, including their strengths, weaknesses, strategies, and market behavior, to better understand and anticipate their actions.
Example
Example: A pharmaceutical company conducts competitor profiling to gain insights into a rival's R&D pipeline, helping to predict future product launches and adjust its own strategy.
Related Terms
Different from general market research, competitor profiling focuses specifically on in-depth information about individual competitors.
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