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Competitor Playbook
A documented strategy that outlines how a competitor typically operates, including their standard responses to market changes and competitive actions.
Implications
A documented set of strategies and tactics that a company uses to respond to its competitors, often including scenarios for price changes, product launches, and marketing campaigns.
Example
Example: A consumer electronics brand develops a competitor playbook outlining how to respond to a competitor's aggressive discounting strategy with its own promotions and product bundles.
Related Terms
Different from a strategic plan, which is broader, a competitor playbook is more tactical, detailing specific actions to take in response to competitors.
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